ADOBE ILLUSTRATOR: Some Tips and Guidelines of Typography to follow

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In website designing, typography plays an important role in the design world or even our daily life. It can determine the success and failure of a project. The best thing about Adobe Illustrator is,the graphics can be incorporated in any other programs for extra effects. Below are some of the typography features to guide the readers while creating their design.

The first features are Metric Vs Optical Kerning. Adobe Illustrator provides three kerning option such as two automatic and one manual kerning to solve the user’s task easily and effectively.

The second features are Roman Hanging Punctuation. It is specially design for the user’s to handle the problem of elegant look to a block of text to the design typography. With this features, it makes the design looks clean.

The third features are Styles Panels. It helps to keep applying the same font style to the text while designers working on a large text block. It is easy and simple.

The fourth features are Placing Type on a Path. Among the features, these technique enable designers apply text to a path, either open or closed. It makes the view of the typography totally differently compare to the previous.

The last features are Scaling Area Type Numerically. With the feature of enable to scaling of text area numerically, users can skip the problem of worrying about the problems of transforming a text.

Do you think the Adobe Illustrator guidelines useful? Please share your views with us by posting your comments.

Reference:

Internet Reference:

Inspirationfeed, Shimul Aich, ADOBE ILLUSTRATOR: Some Tips and Guidelines of Typography to follow, [Online], Retrieved 4^th APRIL 2011.

URL: http://inspirationfeed.com/2011/02/adobe-illustrator-some-tips-and-guidelines-of-typography-to-follow/

Where is Typography used?

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Typography is performed by typesetters, compositors, typographers, graphic designers, art directors, comic book artists, graffiti artists, and clerical workers.

Typography plays a very important role in web design. Since digitization, typography has spread to a wider ranger of applications, appearing on web pages, LCD mobile phone screens, and hand-held video games.

The use of typography is very broad, covering all aspects of letter design and application. Some examples are as follows:

Advertising, Exhibits, business communications and promotional materials
Typography commonly used on billboards, headline, logo, posters for advertising, large exhibits and communications and promotional materials. Font type Franklin Gothic is used.

Magazines and Text books
Typography using font type News Time Roman mainly used on books, magazines and various printing matters.

Vehicle Instrument panels
Typography is used by famous organizations such as AT & T, American Airlines, Toyota, and Microsoft for their instrument panels. They used the most popular font type Helvetica.

Industrial design
Typography commonly used on household appliances, pens and wrist watches.

Can you think of where typography is used apart from those mentioned-above? Do you have any idea what font types they are used? Share your opinion!


References:
Typography [online], Retrieved on 22th February 2011
URL: http://www.worldlingo.com/ma/enwiki/en/Typography

Six tips to make Typography more attractive and easy to read

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There are six important or basic tips that user need to follow when creating their design. It helps user to create a great contrast in between the visual design and the letter fonts. Although the design is good but the typography is hard to be read by the readers, it means the design is not a successful work. Typography is a key element in the design because the typefaces are the core.

The first tips to make typography more attractive are Kerning. Kerning is the spacing between letters. It is important to make sure that the spacing of each letter should not be too near or not to be too far while creating the design. This is to avoid readers from having difficulties to read the typography. The second tips are Font Selecting. Choosing the correct fonts will help the design become more perfect and easier to communicate with the theme of the topic. Types of fonts can be known as ‘voice’ which represent speak to the design.

The third tips are Bold and Font Size. Well using bold and font size brings the right impact flows to the readers. It helps reader to determine which part should be seen first. This makes the design more clear and easy to understand by the readers. The forth tips is Line Spacing. Line Spacing in an article is very important. It eases and does not tire out the readers eye when they are reading a long article.

The fifth tips are Colour. The combination colour between background and fonts while creating the design must be contrast. It makes the reader comfortable to read and not offend the eyes. Every designer need to note that combination of black and white will produce negative effects. The last tip is to make typography more attractive by Paragraph Width. It is important because readers do not need to slightly turn their head from left to right while reading every single line or paragraph of an article. Proper paragraph width makes reader feel comfortable and relax while reading the article.

With these six tips given above, readers surely will get attracted to the designers work and like it. What is your opinion on the six tips to make typography more attractive and easy to read? Please share your views with us by posting your comments.

Reference:

Internet Reference:
Tutorial/tips/inspirasi desain jurus frafis, 6 Tips Membuat Tipografi Lebih Menarik & Mudah Terbaca, Richard Fang [Online], Retrieved 3rd FEB 2011.
URL: http://jurusgrafis.com/artikel/tips-membuat-tipografi-lebih-menarik-mudah-terbaca/